Privacy Policy

Last updated: 08 April 2026

This Privacy Policy explains how Herzena Cardio Research SRL ("we", "us", "our") collects, uses, discloses and protects your personal information when you visit or make a purchase on herzena.net (the "Website") or otherwise interact with us. We are committed to handling your information in a lawful, fair and transparent way.

1. Data Controller

The data controller responsible for your personal information is:

Herzena Cardio Research SRL
Website: herzena.net
Email: [email protected]

2. Information We Collect

2.1 Information you provide directly

We may collect the following types of information when you use our Website, place an order, or contact us:

Contact details: name, billing address, shipping address, email address, phone number.
Account information: username, password, order history, preferences.
Order information: products purchased, date and time of purchase, payment status.
Communication data: messages you send to us via email, contact forms or customer support channels.

2.2 Information we collect automatically

When you browse our Website, we automatically receive certain information, which may include:

IP address and approximate location.
Device information (browser type, operating system, device type).
Usage data (pages visited, time and date of visits, referring/exit pages, clicks, scrolling, and other interactions).
Technical data collected through cookies and similar technologies (see section 6).

2.3 Payment information

We do not store full payment card details on our servers. Payments on our Website are processed by third-party payment providers who collect and process your payment data securely. We only receive limited information necessary to confirm your payment (such as the last digits of the card or payment confirmation status).

3. How We Use Your Information

We use your personal information only for specific, lawful purposes, including:

To process orders: manage payments, shipping, delivery, and order confirmations.
To provide customer support: respond to your questions, requests, and complaints.
To manage your account: create and maintain your user account, order history, and preferences.
To improve our Website: analyze how visitors use the Website in order to enhance functionality, usability, and security.
To send service communications: emails about your orders, important updates, changes to our terms or policies.
Marketing (where permitted): with your consent, to send you newsletters, offers, or information about Herzena and related products. You can opt out at any time.
Legal and security: to prevent fraud, defend our legal rights, and comply with applicable laws and regulations.

4. Legal Bases for Processing

Depending on your location, we may rely on one or more of the following legal bases to process your personal information:

Contract: processing is necessary to fulfill a contract with you, such as when you purchase Herzena.
Consent: for example, when you subscribe to our newsletter or accept non-essential cookies.
Legitimate interests: such as improving our Website, preventing fraud, and protecting our business, provided that your rights and interests do not override these purposes.
Legal obligations: to comply with accounting, tax, or consumer protection laws.

5. How We Share Your Information

We do not sell your personal information. We may share your data with the following categories of recipients, only as necessary:

Service providers: companies that help us operate our business, such as payment processors, shipping and logistics partners, IT and hosting providers, email and marketing platforms, and customer support tools.
Professional advisers: lawyers, accountants, auditors or consultants where necessary for our legitimate business interests and as permitted by law.
Authorities and regulators: if required by law, court order, or to protect our rights or the rights of others.
Business transfers: in the context of a merger, acquisition, reorganization or sale of assets, your data may be transferred to the new entity, subject to appropriate protections.

We require any third party who processes your personal information on our behalf to handle it securely and lawfully and to use it only for the purposes we specify.

6. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to improve your experience and to analyze Website performance. Cookies are small text files stored on your device when you visit a website.

6.1 Types of cookies we use

Essential cookies: necessary for the basic functioning of the Website (e.g., to remember your cart or login status). You cannot opt out of these cookies because the Website cannot function properly without them.
Analytics cookies: help us understand how visitors use our Website, so we can improve content and navigation.
Preference cookies: remember your preferences, such as language or region, to personalize your experience.
Marketing cookies (where used): may be used to show you more relevant advertisements on other websites. These cookies are only used with your consent where required by law.

6.2 Managing cookies

You can control cookies through your browser settings or through any cookie banner or preference tools we provide on the Website. If you disable certain cookies, some Website features may not function as intended.

7. International Data Transfers

Our servers or some of our service providers may be located in countries outside your country of residence. As a result, your personal information may be transferred to and processed in other jurisdictions that may have different data protection rules.

Where required by applicable law, we take steps to ensure that any such transfer is carried out using appropriate safeguards, such as standard contractual clauses or similar legal mechanisms, to protect your information.

8. Data Retention

We keep your personal information only for as long as necessary for the purposes for which it was collected, including:

For as long as you have an active account with us.
For the period needed to process your orders and provide customer support.
For the period required by law for tax, accounting, and legal compliance purposes.

When we no longer need your personal information, we will securely delete or anonymize it.

9. Your Rights

Depending on your location and applicable law, you may have some or all of the following rights in relation to your personal information:

Right of access: to request information about whether we process your data and to receive a copy.
Right to rectification: to ask us to correct inaccurate or incomplete information.
Right to erasure: to request that we delete your personal data in certain circumstances.
Right to restriction: to ask us to limit the processing of your data in certain situations.
Right to object: to object to certain types of processing, including direct marketing.
Right to data portability: to receive your data in a structured, commonly used and machine-readable format and to transmit it to another controller where technically feasible.
Right to withdraw consent: where we rely on consent, you can withdraw it at any time, without affecting the lawfulness of processing before withdrawal.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before responding to your request.

10. Security of Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continuously work to strengthen our protections.

11. Children’s Privacy

Our Website and products are intended for adults. We do not knowingly collect personal information from children under 18 years of age. If you believe that a child has provided us with personal data, please contact us so that we can delete such information as soon as possible.

12. Third-Party Websites

Our Website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will post the updated version on this page with an updated "Last updated" date. We encourage you to review this page regularly to stay informed about how we handle your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we process your personal data, you can contact us at:

Herzena Cardio Research SRL
Email: [email protected]
Website: herzena.net